03 Mar The Psychology of the Color Black
Black is the color of nighttime and evokes a sense of fear, darkness, evil, and mystery that no other color can match. Black is also a very dramatic color. It exudes authority and dominance. Marketers who understand the power of the color black can use it to strengthen their brand.
Joe Hallock’s Colour Associations survey found that black was the color most associated with high quality (43%) and high technology (26%). It was also the second color most associated with security (16%) and reliability (24%). Blue was also strongly associated with all these values.
These associations make black an excellent color for technology. Black smartphones, game consoles, and MP3 players all have a sleek look and feel.
Because of black’s association with quality and power, luxury brands such as Prada, Chanel, Ralph Lauren, Gucci, and Gilt Groupe use it in their promotions. A combination of black and gold is especially effective.
Black is also commonly associated with fear and death. Think of hearses and funeral attires. In fact, according to the blog Invisible Oranges, “black” was the second most common word used for metal band names with 1,157 different artists using the word. “Death” was the most popular word.
The color evokes powerful emotions, and too much of it can become overwhelming. Be careful how you use black. Use enough black to give a dramatic vibe, but not too much to avoid making your brand too depressing.
Dyslexia Help: Case Study Presented at Kennesaw State University
The Edublox Program has given hope to a child who knew he was different, tried to fit in with his peers, and experienced failures in any aspects of school. His newly found confidence has allowed him to raise his hand in a classroom, dared him to try written material presented to him, and opened a world of “I can” instead of “I can’t” on new material.
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Kenny’s ability to spell now is stunning all of us. His ability to decipher words is phenomenal…. Kenny has learned that reading can be enjoyed and how to enjoy it… He is reading now on an above grade level average and scored above grade level on his State tests.
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I was told that my daughter would never make it in a mainstream school and that she had to be transferred to a remedial school… It’s been six months since Zan joined Edublox and already she is one of the top performers in her class. She is getting 6’s and 7’s and she is in mainstream school.
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Now my son is a Freshman in High School. We just received his first semester report card and I am so excited to say that he received an “A” in both English and Math. I can’t thank you enough for developing a program that truly stands up to your promises and offers hope to those who struggle.
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Teresa M., California, USA
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He is devouring books at a rapid rate and it is a joy to see. He is keen to discuss the books he has read to me and he obviously has understood what he has read. Six months ago reading a book was tortuous for him because even if he read it his reading was so faltering and full of mistakes that he couldn’t comprehend the text.
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Abi Stinson, UK
Sean’s Reading Really Leaped
Sean’s reading really leaped between the 7th and 8th month of Edublox…. I have been able to get out books that I have always wanted to read together with him, but used to look at them and knew they were above his reading level and had to put them away. But now I have been able to get out those books and he can read them.
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Cindy B, Michigan, US
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He finished the school year on a real high, his reading age went up by 2 years in less than 6 months and he is now making far fewer mistakes and is also self correcting himself when it doesn’t make sense, his spelling age improved as well and he also did really well in the end of year exams with his best results in most subjects.
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Jenny & Greg, UK
Reading and Spelling Greatly Improved
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Nita Brist, Washington State, US
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